Developing the brand ecosystem for the school of the future

In 2018, Nova SBE, one of Portugal’s leading business and economics schools, underwent a rebranding process.

As a long-time partner, HUSE was called to develop the new brand ecosystem, based on the new strategic and visual guidelines. Starting from a thorough research process to map out all stakeholders and touchpoints, 6 different communication segments were identified. Based on their needs and specificities, different visual and verbal guidelines were developed for each one, while simultaneously ensuring that all segments were consistent enough to portray a coherent image of the new brand.