Creating the Identity for Miles Program by Fundação Manuel Violante
Founded in 2004 by McKinsey & Company Lisbon associates, Fundação Manuel Violante is a transformative force in the social economy. Guiding and empowering social organizations, the foundation operates across 4 key areas: empowering programs, strategic consulting, incubation of innovative initiatives, and knowledge dissemination for non-profit excellence.
With a commitment to societal impact, Fundação Manuel Violante has engaged with 250 organizations, impacting 187,337 individuals and is supported by a dedicated team of 97 volunteers.
CLIENT OVERVIEW
Small organizations often struggle to engage in comprehensive courses due to time and resource limitations.
The challenge was to create a distinctive brand for the Miles program that not only reflected the values of Fundação Manuel Violante but also resonated with the specific needs of smaller entities.
challenge
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↳ Leveraged the visual elements of Fundação Manuel Violante's logo as inspiration for the Miles brand identity.
↳ Crafted a visually related and simple brand, incorporating a playful approach to the letter 'M' to symbolize the paths and roads of progress. The dynamic design reflects the idea that, with the right education and skills, the journey becomes smoother. -
↳ Developed a user-friendly website to serve as a comprehensive platform for conveying detailed information about the Miles program.
↳ Ensured that the website highlighted the unique features and benefits of the program, creating an immersive digital experience for potential participants. -
↳ Produced engaging motion graphics videos to enhance the visibility of the Miles program.
↳ The videos strategically showcased the key features and benefits of the program, creating an impactful visual narrative to captivate the audience. -
↳ The Miles program received a distinctive brand identity that aligned with the values of Fundação Manuel Violante and catered specifically to the needs of small organizations.
↳ The playful and visually related 'M' design resonated well with the target audience, symbolizing the journey of progress achievable through education and skills development.
↳ The website and motion graphics videos effectively communicated the program's details, enhancing engagement and understanding among potential participants.
Huse Innovation's collaboration with Fundação Manuel Violante exemplifies our commitment to crafting unique and impactful brand solutions.
Conclusion
By drawing inspiration from the Foundation's existing visual identity, we successfully developed a playful yet sophisticated brand for the Miles program. The combination of a distinctive logo, an informative website, and engaging motion graphics videos ensures that the Miles program stands out, making a lasting impression on its target audience. This case study reflects our dedication to delivering tailored branding solutions that amplify the mission and impact of our clients.
partners
Nuno Pinto
Motion graphics