Crafting a Civic Identity for Egas Moniz School of Health & Science

CLIENT OVERVIEW

Operating in the fields of health and science education, Egas Moniz School of Health & Science is a diverse community comprising 2,669 undergraduate students of 28 nationalities and 400 faculty members.

Egas Moniz actively drives innovation through several funded research projects, contributing significantly to advancements in health and science. The institution's impact resonates globally, with over 300 scientific articles published in 2021.

Beyond academics, Egas Moniz is committed to social responsibility, leading more than 130 active volunteer projects in 2022. Complementing a balanced lifestyle, 11 active student clubs foster vibrant student life, promoting community, leadership, and personal growth.

challenge

Egas Moniz, with its rich history and notable achievements, faced the challenge of broadening its image beyond the acclaimed Dental Medicine program.

The task at hand was to craft a cohesive brand narrative that highlighted the institution's diverse offerings, community engagement, and commitment to the One Health concept.

↳ Conducted in-depth research to understand Egas Moniz's academic landscape, community engagement initiatives, and vision.
↳ Collaborated closely with key stakeholders to identify the institution's core values and aspirations.
↳ Analysed the competitive landscape to understand where to best position the brand
↳ Defined a strategic positioning for Egas Moniz as a 'civic university' dedicated to advancing its community and making a tangible difference in society.
↳ Developed a central communication concept: "We care to make a difference," encapsulating the institution's triple commitment to health, education and social impact.
↳ Leveraged the existing brand elements, preserving the blue and yellow color scheme and the intertwined initials 'E' and 'M.'
↳ Introduced a dynamic logo system, allowing seamless interchangeability of the letters, symbolizing the institution's adaptability and innovative spirit.
↳ Segmented Egas Moniz's communication needs to create a versatile ecosystem, allowing tailored messaging for diverse target audiences.
↳ Established a nuanced approach to verbal and visual communication, ensuring adaptability while maintaining the structural integrity of the brand.
↳ Devised a comprehensive communication campaign for the brand launch, that included digital content as well as strategically -located outdoors and mupis to maximize visibility and reach.
↳ Ensured that the campaign aligned with the new brand positioning, emphasizing the 'civic university' concept.
↳ Developed the concept for an internal event to showcase the new brand identity and reinforce the 'civic university' positioning.
↳ This event served as a platform to engage internal stakeholders, fostering a sense of pride and ownership in the institution's evolving identity.
↳ Developed a series of communication materials to enhance the brand's visibility and impact.
↳ Created outstanding merchandise that not only served as promotional items but also contributed to building a sense of community and pride among stakeholders.
↳ Crafted a "Care Manual," a comprehensive handbook detailing Egas Moniz School of Health & Science's stance on community and social impact. This manual served as a guide for internal and external stakeholders, reinforcing the institution's commitment to making a positive difference.
↳ Creatively and strategically directed the development of a user-friendly website to serve as a comprehensive platform for conveying detailed information about Egas Moniz's diverse academic offerings and community initiatives.
↳ Ensured that the website highlighted the research center, clinics, and infrastructures, emphasizing the institution's active role in providing health services to the community.
↳ The rebranding strategy successfully positioned Egas Moniz as a 'civic university,' resonating with key stakeholders and the wider community.
↳ The dynamic logo system received positive feedback for its representation of transformation, impact, and legacy.
↳ Increased visibility of the institution's diverse academic offerings, fostering a more comprehensive understanding of Egas Moniz beyond its dental program.

Huse Innovation's collaboration with Egas Moniz exemplifies the power of strategic branding in transforming the identity of an educational institution.

Conclusion

By aligning the brand with the values of community engagement, innovation, and academic excellence, we have contributed to Egas Moniz's evolution into a 'civic university' with a profound impact on both education and society. This case study highlights our commitment to delivering transformative solutions that go beyond aesthetics, creating meaningful connections between institutions and their communities.