Yummer
Designing a catering
business for a
challenging target
Yummer Image 1
Yummer Image 2 Yummer Image 3
Yummer Image 4
Yummer Image 5
Yummer Image 6 Yummer Image 7 Yummer Image 8 Yummer Image 9 Yummer Image 10
GREAT FOOD,
GREAT TIMES

SCOPE OF WORK:

- ETHNOGRAPHIC RESEARCH
- IN-DEPTH INTERVIEWS
- PERSONAS
- BUSINESS DESIGN
- SERVICE AND EXPERIENCE DESIGN
- BRANDING
- GRAPHIC DESIGN


3 young entrepreneurs approached HUSE Innovation to transform their idea into a business concept. Their goal was to provide a catering service aimed at two unexplored targets: erasmus students and hostel guests.

HUSE started by researching this peculiar target with in-depth interviews and ethnographic observations to find out more about their needs and expectations.

The research findings allowed HUSE to re-define the problem and start the creative process to define and develop the business and brand.

The result was Yummer, a brand with a service focused on making every moment count. Because good food means good times.