SCOPE OF WORK:
- ETHNOGRAPHIC RESEARCH
- IN-DEPTH INTERVIEWS
- BUSINESS DESIGN
- SERVICE AND EXPERIENCE DESIGN
- GRAPHIC DESIGN
3 young entrepreneurs approached HUSE Innovation to transform their idea into a business concept. Their goal was to provide a catering service aimed at two unexplored targets: erasmus students and hostel guests.
HUSE started by researching this peculiar target with in-depth interviews and ethnographic observations to find out more about their needs and expectations.
The research findings allowed HUSE to re-define the problem and start the creative process to define and develop the business and brand.
The result was Yummer, a brand with a service focused on making every moment count. Because good food means good times.