SCOPE OF WORK:
- ETHNOGRAPHIC OBSERVATION
- CO-CREATION WORKSHOPS
- PRODUCT INNOVATION
- PROTOTYPING & TESTING
- GRAPHIC DESIGN
- BUSINESS STRATEGY
The Estoril Institute for Global Dialogue wanted to activate their brand with those who will shape our future - children.
The main goal was to envolve them directly in the Estoril Conferences event by giving them the stage to discuss and debate the topic of migrations.
But how can children learn and engage with such a complex topic in order to be able to deliver this output? How can they deliver a meaningful output that helps them and their parents adopt new mindsets?
HUSE Innovation developed an educational kit based
on the design thinking methodology to enable kids
to understand and embrace the power of
multiculturalism at school and at home.
But we needed to adapt this huge challenge to the mindsets and abilities of children aged 8-9 years old. So we formulated a creative challenge to entice and inspire the children through the process: How would you present the human race to aliens? This challenge formulation allowed them to look beyond the concepts of race, colour and religion and embrace the concept of humanity instead.
The kit was divided into 6 activities that taught
children concepts such as research, empathy and
prototyping. The activities started in the classroom
but were designed to be completed/complemented
The kit consisted of:
- THE BOOK "VOU ALI JÁ VENHO - SOBRE MIGRAÇÕES E COMICHÕES" A story developed specifically for this project that created a parallelism with the activities and brought an element of storytelling into the process, which is highly valued by children.
- 1 INDIVIDUAL PASSAPORT and a set of stickers to guide the children through the activites and help them keep a record of their work.
- 1 TRAY inspired by the story to be used in the classroom.
- 1 THREE DIMENSIONAL "PUZZLE" with the characters of the book to be built in the classroom as the activities progressed.
- 1 TEACHER MANUAL to guide the teacher through the activities.
The kit was implemented in 4 classrooms in the council of Cascais in the 3 months that preceded the Estoril Conferences. On the 1st of June - the international children's day - the children were then the stars of the event by showcasing their ideas on how to present the human race to aliens in front of 600 of their peers.